I’m Alexey Farber. A designer and artist working with brands.
I bring a project’s scattered information into focus: what it stands for, how it works and what makes it distinct. That understanding becomes the starting point for its visual identity.
Character, from the inside out.
Research, brand architecture and artistic interpretation are parts of the same practice. I work from the internal logic of a project towards a visual language that can grow without losing its character.
Commercial projects, art and writing live here together. They are different ways of exploring how ideas take form — under one name, FARBER.